15 Customer Service Metrics To Measure
No man is an island, entire of itself. Each is a piece of the continent, a part of the main. The same goes for customer service metrics. There is no stand-alone metric by which a customer service...
View Article5 Tips for Using Social Media as a Customer Service Tool
It started off as people going online to vent frustrations about bad service, canceled flights or products that they weren't happy with. But some savvy brands have realized that good can come from...
View ArticleConversion Optimization 101: Optimize Your Product Image to Sell
Last week’s Conversion Optimization 101 challenge, asked you to look at the eBags TLS Workstation Laptop Backpack and the product image(s) they use. I asked you to let me know what things would you...
View ArticleWhat makes a free trial work (or not)
Do limited time try-before-buying offers work for tech vendors? That’s the question Totango addressed in new research that shows that companies can boost their conversion rate simply by paying...
View Article5 ways to follow up with customers
It’s all well and good to make a sale but following up with customers can go a long way towards ensuring future sales by instilling brand awareness. Consumers don’t want to fork over their money and...
View Article10 Ways to Build Authority as an Online Writer
Allen Ginsberg is fat, bearded, and sitting in the interview chair. Long hair grows in unruly patches from the side of his otherwise bald head. His eyebrows sprout from his brow like wild hawthorn in...
View Article13 Best Free Event Listing Websites
In person live events are a preferred medium. When a passionate user is committed to a topic, they want to go to the source; the author, guru expert that really knows the content. They want an...
View ArticleCustomer Service and Its 7 Sins
Everything you do in business is marketing. The forms you ask your customers to fill out, the time they wait in line, the confusing phone recoding systems -- all messages from your brand.Related...
View ArticleThe 5 Best Ways to Get Feedback from Your Customers
Analytics and data gives us all sorts of insights into what our customers want from our business. But sometimes… don’t you wish you could get an answer straight from your customers? That’s what...
View ArticleThe Autoresponder Assembly Line
Author: pinfographics.org emailprintRelated Posts:What Do You Mean My Email Subject Line Sucks?Top 5 Holiday Blunders to Avoid This YearEmail Subject Line Secrets #17Email Marketing: 58% of marketers...
View ArticleThe 5 Fastest Ways to Get More Referrals for Your Small Business
Most small businesses will tell you their new customers come through word of mouth, but very few can tell you how those referrals happen or where they come from. But, it’s not magic and it’s not an...
View Article3 Awesome Ways to Identify Your Biggest Fans & Collect Customer Testimonials
Too often, when marketers think of attracting new leads to their product or service, they forget one of their most powerful tools: happy customers. There is nothing more attractive to leads than seeing...
View ArticleJust 15% of consumers believe it pays to be loyal to brands
Only 15% of British consumers believe strongly that it pays to be loyal to their favourite brands, according to a new survey by Epsilon. However if brands can offer what consumers want – which half of...
View ArticleB2C – Six Early-Warning Signs That Your B2B Email Marketing Campaign is...
Why do some B2B email marketing campaigns seem to unexplainably fail? There are a lot of possible answers to this question – poor planning/execution, misuse of direct email contact list, bad timing,...
View ArticleWhy Direct Mail Still Yields the Lowest Cost-Per-Lead and Highest Conversion...
These days, marketing is all about digital. We are emailing, blogging, Tweeting and Facebooking our little marketeer hearts out. So direct mail (the kind that the postal delivery person puts in your...
View ArticleMarketing Research Chart: What information do marketers ask for on list...
For email marketers, that data provides the power to send more relevant email messages. In this week's MarketingSherpa Chart of the Week, we explore what data your peers collect on email registration...
View ArticleFake online reviews crackdown in New York sees 19 companies fined
New York's attorney general set up a fake yoghurt shop in Brooklyn in a sting operation to trap fake online review companies. Eric Schneiderman announced agreements with 19 firms Monday that...
View Article30 day challenge: better email handling
Some relatives were visiting this past week, so my inbox has a triple digit backlog. That’s after aggressive pruning of mailing lists and so on. Nearly all of those emails mention me in a “to:” or...
View Article3 Tips for Growing Your Business with Content Marketing
Great marketing attracts the attention of buyers, and then hopefully engages them with your business in meaningful ways. While this is possible with traditional advertising, it is more readily done...
View ArticleAdvertising: Don’t Spend More to Get Less
You can buy 30 seconds of ad time in the upcoming Super Bowl telecast for about $4 million. That’s up from $3.8 million last year and a mere $2.2 million in 2000. I guess Fox Sports (FOXA) didn’t get...
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